Tangle Teezer, the award-winning haircare brand behind the category-defining Ultimate Detangler™ – with one sold every two seconds – today unveiled The Complete Carebrush™, its biggest major product tech innovation in nearly a decade. The Complete Carebrush™ has been in research and development for over five years as the brand refined its patent-pending innovation. The new multi-benefit brush is designed to smooth and detangle hair, enhance shine, and massage the scalp – all in one tool. Beginning Aug. 23, consumers can find the brush exclusively at Ulta Beauty stores and online at ulta.com.

Engineered for complete hair health, The Complete Carebrush™ is differentiated from the iconic Ultimate Detangler by its new diagonal-teeth pattern, with alternating oval and triangular teeth that let hair flow through at any angle with minimal resistance and less breakage. The longer oval teeth smooth and shine the cuticle while massaging the scalp, while the smaller triangular teeth handle gentle detangling.* In lab testing, 70 percent of users reported less breakage**, and 84 percent said their hair looked smoother and shinier*.

“Over the past two decades, Tangle Teezer has continuously set new standards for what a hairbrush should deliver for consumers. Now, we’re once again raising that standard by delivering a first-of-its-kind product that essentially merges four brush features in one,” said James Vowles, CEO of Tangle Teezer. “Our customers told us they wanted fewer steps in their routine, but they weren’t willing to give up results to get there. That tension is what The Complete Carebrush™ was built to resolve, streamlining the routine without compromising results.”

The launch addresses a long-standing gap in consumer behavior: while consumers regularly upgrade their beauty products and routines, they rarely upgrade their hairbrush, the tool most central to healthy hair. Now, the “skinification” trend in haircare is closing that gap, leading consumers to evaluate hair tools with the same scrutiny they apply to skincare and makeup. This shift has made hair health the driving force of the category, with consumers demanding personalized, multi-benefit products that actually work, as proven in a 300 percent rise in Google searches for scalp health and the growing appetite for neurosensory wellness tools. Designed to deliver multiple hair-health benefits with minimal effort, The Complete Carebrush™ is positioned as a daily upgrade to the most frequently used and often overlooked tool in one’s beauty routine.

The Complete Carebrush™ is available in three varieties to suit different hair types: softest bristles for fine hair, medium-flex bristles for straight to wavy hair, and firmest for curly to coily hair. The collection launches August 23 in-store and online exclusively at Ulta Beauty, priced at $22.99. To learn more about Tangle Teezer, please visit our website or Instagram.

*Based on lab testing of 355 U.S. and U.K. female respondents after two weeks of use. **Independent testing conducted across all hair types vs. a lab standard brush; TRI-Princeton (2024).

About Tangle Teezer

Launched in 2007 as the world’s first retail-anchored and professional detangling tool, Tangle Teezer is a British company that designs an award-winning range and unique patented range of brushes that allow customers to better manage long-term hair health with less damage and breakage. The first and signature product, a detangling hairbrush dubbed “The Original” eventually achieved cult popularity and received the Queen’s Award for Innovation in 2012, and International Trade in 2014, as well as reaching the Sunday Times Fast Track 100 in 2013 and 2016. Today, Tangle Teezer is sold in over 70 international markets.

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