Ferrari’s First Electric Car Fetches Record $40 Million at Charity Auction
Ferrari's first fully electric car, the "Luce", sold for a record $40 million at a charity auction held by RM Sotheby’s during Monterey Car Week in California. The proceeds will be donated to Ferrari's educational programs.
Pittsburgh, PA, August 18, 2026 —
Ferrari’s inaugural fully electric vehicle, identified as the “Luce,” has achieved a landmark sale, commanding a price of $40 million at a charity auction. The event was conducted by RM Sotheby’s and took place during the prestigious Monterey Car Week in California.
This historic sale marks a significant moment for the renowned Italian automotive manufacturer as it ventures into the realm of electric propulsion. The “Luce” model, representing Ferrari’s first foray into an all-electric design, garnered exceptional interest from collectors and enthusiasts.
The substantial proceeds generated from the auction are earmarked for a charitable cause. All funds raised will be directed towards supporting Ferrari’s established educational programs, furthering the company’s commitment to fostering learning and development.
The auction, held in California amidst the prominent automotive gathering of Monterey Car Week, saw the “Luce” achieve a price that sets a new record for a fully electric car at auction. Specific details regarding the auction’s bidding process or the identity of the buyer were not immediately available.
Story summarized from the original created by Bob D’Angelo, Cox Media Group National Content Desk on www.wpxi.com, see more information here.
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