Pittsburgh, PA, September 18, 2026 — Toys R Us is set to significantly expand its retail footprint across the United States with plans to launch 120 new standalone stores. This initiative is slated to occur in anticipation of the upcoming holiday shopping season, aiming to re-establish the brand’s presence in key markets.

The expansion is being undertaken in partnership with the Go! Retail Group. The collaboration intends to offer consumers a curated selection of popular toys, sought-after collectibles, and a variety of gift items. The strategic move is designed to increase accessibility and reach a broader customer base throughout the country.

Details regarding the specific locations for the 120 new stores were not immediately available. The announcement signifies a renewed push for the iconic toy retailer in the American market. The focus on a curated selection suggests an effort to present a focused and appealing product range to shoppers during the crucial holiday period.

This expansion marks a notable development for Toys R Us as it seeks to engage with consumers directly through physical retail spaces. The partnership with Go! Retail Group, known for its expertise in retail operations, is a key component of this ambitious plan. Further information on store openings and merchandise will likely be released as the holiday season approaches.


Story summarized from the original created by Natalie Dreier, Cox Media Group National Content Desk on www.wpxi.com, see more information here.

Media gallery

About The Author
SignalNewsAI