Golf Reality Show Premiere Delayed Amid Sponsor Backlash Over Video
Golf Channel has postponed the premiere of its reality show "Big Break x Good Good" by one week. The decision comes after a sponsor withdrew its branding due to backlash over a video posted by content creator Good Good Golf.…
Fort Myers Naples, FL, August 25, 2026 —
Golf Channel has announced a one-week postponement for the premiere of its upcoming reality competition series, Big Break x Good Good. The delay follows the withdrawal of a sponsor’s branding from the show, reportedly due to public backlash concerning a video shared by the content creator group Good Good Golf.
The video in question, posted by Good Good Golf, reportedly showed an incident where a man pushed a woman to the ground while attempting to retrieve a golf club. This depiction drew significant criticism, with many viewing it as a portrayal of violence against women.
In response to the controversy, both Good Good Golf and Callaway, identified as the manufacturer of the golf club featured in the video, have issued public apologies. The specific nature of the apologies and the timeline of their release were not provided in the summary.
The premiere of Big Break x Good Good was originally scheduled for a different date, but the new premiere date has not been explicitly stated in the provided information. The decision to delay the broadcast and remove sponsor branding indicates a significant reaction to the content of the viral video and its perceived implications.
Further details regarding the specific sponsor that withdrew its branding, the exact content of the apologies, and the revised premiere date for the show were not available in the trend summary.
Story summarized from the original created by AP on apnews.com, see more information here.
